Critical Research: ADAM

Monday, 23 April 2007

Primary Research

Woooo! Primary research is done. Sort of. Half.

Rest will be finished tonight and conclusions posted.

Monday, 19 March 2007

Still no advance on the institution front, but here's a list of materials borrowed from the BFI.

Books (need to purchase):
WYATT, Justin - High Concept: Movies and Marketing in Hollywood ISBN 0292790910
MARICH, Robert - Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents ISBN 0240806875
LUKK, Tiiu - Movie Marketing: Opening the Picture and Giving it Legs (?!) ISBN 187950538X

Journal articles:
WYATT, Justin - Marketing, Sight and Sound v7 n6 June 1997 pg 38-41
DELYLE, Alexandra - Thanks for the Add, Filmmaker v14 n4 Summer 2006 pg 80, 82-83, 98-99
(COLE, Liz - Kings of Infinite Myspace (Film), ibid., pg 81.)
COCHRANE, Emma - Harry Potter and the Great Big Marketing Machine, Empire, n152 February 2002 pg 16-17
ROMNEY, Jonathan - Everywhere and Nowhere, Sight and Sound v13 n7 July 2003 pg 24-27

Oh, and remember to ask for 'EDI' when I go back, as this is the massive list of statistics for box office earnings for every film ever made, EVER (since the late 70s).

Monday, 12 March 2007

Jerry Bruckheimer

Dr. Potamitis has laid out the way forward for this project: an exploration of the differences between genre of the films of a single director or within a single production studio in order to reduce the amount of factors that affect marketing differences: as he put it, examining films produced by four different directors, with four different studios and four different distributors from four different countries is not going to yield a surprising result in terms of differences in marketing.

Dr. Potamitis suggested an exploration of Bruckheimer's films and the variation between their marketing according to genre.

Website is http://www.jbfilms.com/.

Grouping recent films by genre (according to IMDB):

Deja Vu (2006) Action / Romance / Sci-Fi / Thriller
Pirates of the Caribbean (2006) Action / Adventure / Comedy / Fantasy
Glory Road (2006) Drama / Sport
Close to Home (2005) Drama
National Treasure (2004) Action / Adventure / Drama / Mystery / Thriller
King Arthur (2004) Action / Adventure / Drama / War
Veronica Guerin (2003) Biography / Crime / Drama / Thriller
Bad Boys II (2003) Action / Comedy / Crime / Thriller
Pirates of the Caribbean: The Curse of the Black Pearl (2003) Action / Adventure / Comedy / Fantasy

Already we see a prominence of Action, Adventure, Drama, Crime and Thriller.