Critical Research: ADAM

Primary Research

2007-04-23T08:44:00.000Z

Woooo! Primary research is done. Sort of. Half.

Rest will be finished tonight and conclusions posted.

Resources list

2007-03-19T14:38:00.000Z

Still no advance on the institution front, but here's a list of materials borrowed from the BFI.

Books (need to purchase):
WYATT, Justin - High Concept: Movies and Marketing in Hollywood ISBN 0292790910
MARICH, Robert - Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents ISBN 0240806875
LUKK, Tiiu - Movie Marketing: Opening the Picture and Giving it Legs (?!) ISBN 187950538X

Journal articles:
WYATT, Justin - Marketing, Sight and Sound v7 n6 June 1997 pg 38-41
DELYLE, Alexandra - Thanks for the Add, Filmmaker v14 n4 Summer 2006 pg 80, 82-83, 98-99
(COLE, Liz - Kings of Infinite Myspace (Film), ibid., pg 81.)
COCHRANE, Emma - Harry Potter and the Great Big Marketing Machine, Empire, n152 February 2002 pg 16-17
ROMNEY, Jonathan - Everywhere and Nowhere, Sight and Sound v13 n7 July 2003 pg 24-27

Oh, and remember to ask for 'EDI' when I go back, as this is the massive list of statistics for box office earnings for every film ever made, EVER (since the late 70s).

Jerry Bruckheimer

2007-03-12T09:50:00.000Z

Dr. Potamitis has laid out the way forward for this project: an exploration of the differences between genre of the films of a single director or within a single production studio in order to reduce the amount of factors that affect marketing differences: as he put it, examining films produced by four different directors, with four different studios and four different distributors from four different countries is not going to yield a surprising result in terms of differences in marketing.

Dr. Potamitis suggested an exploration of Bruckheimer's films and the variation between their marketing according to genre.

Website is http://www.jbfilms.com/.

Grouping recent films by genre (according to IMDB):

Deja Vu (2006) Action / Romance / Sci-Fi / Thriller
Pirates of the Caribbean (2006) Action / Adventure / Comedy / Fantasy
Glory Road (2006) Drama / Sport
Close to Home (2005) Drama
National Treasure (2004) Action / Adventure / Drama / Mystery / Thriller
King Arthur (2004) Action / Adventure / Drama / War
Veronica Guerin (2003) Biography / Crime / Drama / Thriller
Bad Boys II (2003) Action / Comedy / Crime / Thriller
Pirates of the Caribbean: The Curse of the Black Pearl (2003) Action / Adventure / Comedy / Fantasy

Already we see a prominence of Action, Adventure, Drama, Crime and Thriller.

Useful links

2007-03-05T15:14:00.000Z

Film statistics:
http://www.statistics.gov.uk/cci/nugget.asp?id=572

Film distribution:
http://www.launchingfilms.com/distribution/index.html
http://www.bbc.co.uk/bbcfilms/about/

Related books:
Amazon: Media Institutions and Audiences: Nick Lacey

Proposed title

2007-03-05T14:56:00.000Z

Topic: Advertising

Title: How does the genre of a film affect the marketing commissioned by mainstream distributors in the UK?

Welcome

2007-03-01T23:27:00.000Z

to your Latymer Critical Research Blog